At the recent seminar Why to Export, held by the Food Export Association of the Midwest USA and the Michigan Department of Agriculture & Rural Development, Dr. Hult advised audience members to find a market segment that is the same internationally or modify product offered. “Cultural knowledge, product uniqueness, assembling a global team and understanding your global industry are important to establishing a successful international market. The Michigan State University Broad School of Business website offers many resources for the prospective or established international trader,” according to Dr. Hult. Market, industry and demographic data may be accessed, along with a variety of tools, such as export readiness self-assessment, course content and resource websites.
Is global the new local? - Cattle News - Editorial, Grain & Cattle Markets, Current Stories
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